Leslie Sanchez - Entreprenuer - Strategist - Advocate - Impacto Group

Strategist

"No one connects better with women voters than Leslie Sanchez. She knows what they want, she cares about how they feel, and she speaks to their hearts and minds."
- Former U.S. Representative Deborah Pryce (R-OH)

It's no surprise that Leslie, 38, is much sought-after as a business and political strategist. The work of Impacto Group LLC, the communications and market research firm she founded, made her an influential and expert voice on social and economic trends affecting women and America's emerging Hispanic community. As Impacto's president and CEO, Leslie's counsel is frequently sought by Fortune 100 firms who look to her to translate developments in the Hispanic and women's marketplace into terms they can understand and use to build their market share.

Her expertise carries over into the political arena as well. A former congressional aide, Leslie tackled some of the dicier political issues before Congress. As an aide to Rep. Henry Bonilla, R-Texas, Leslie served as co-director of the Congressional Border Caucus where she worked on high-profile immigration and border security legislation as well as other issues before the House Appropriations Committee. In recognition of her abilities, she was often tasked to work with the Office of House Speaker J. Dennis Hastert, R-Ill., where she is credited with helping House Republicans "put the foundation together" for their Hispanic outreach efforts.

A veteran of political and grassroots campaigns at all levels, in 2000 Leslie's portfolio included developing and executing the Republican Party's first-ever multi-million dollar advertising campaign aimed directly at Hispanic voters.

As a dynamic speaker and commentator, Leslie has frequently appeared in the media and before corporations and associations to discuss business and political strategies.

"She breaks all the stereotypes," said Rep. Tom Cole (R-Okla.), a former RNC colleague. "It's hard to look at her and think, 'That's a three-piece-suit
Republican.' "
- Roll Call, Sept. 13, 2005