Leslie Sanchez - Entreprenuer - Strategist - Advocate - Impacto Group

About Leslie

Leslie Sanchez, founder, is an author, award-winning television commentator and former director of a White House education initiative. Known for her in-depth understanding of the nation’s political and cultural landscape, she appears regularly on network and cable television and was an on-camera member of CNN's Peabody award-winning election coverage team, making her one of only two Hispanic Americans hired as political contributors at major news networks, and the first at CNN.  In 2012 she signed with BBC News Worldwide as a political analyst for global coverage of the U.S. presidential elections.

Leslie is founder of Impacto Group LLC, a nationally-recognized market research firm specializing in defining social and economic trends affecting women and the emerging U.S. Hispanic community. Dubbed by a leading financial services firm the “McKinsey of Latino research,” her clients include leading Fortune 100 companies and non-profit organizations.

leslie sanchez
leslie sanchez For her work, Hispanic Business magazine called her one of the nation’s “100 Most Influential Hispanics," and she was named “Texas Powerbroker” by the Houston Chronicle for being among the most influential Texans in Washington. She is the author of the critically-acclaimed --You’ve Come a Long Way, Maybe: Sarah, Michelle, Hillary and the Shaping of the New American Woman and Los Republicanos. In 2011 she created Impacto Group Productions LLC to develop innovative digital, film and television content redefining the U.S. Latino community. Her first film, “Insider Game,” won three prestigious film awards, including a 2011 CINE Golden Eagle.
leslie sanchez

Leslie started her career selling encyclopedias door-to-door. Once in Washington, she served as deputy press secretary at the Republican National Committee where she was one of the principal architects of the organization’s first-ever multi-million dollar ad campaign aimed at Hispanic voters. 

Leslie has delivered speeches to over 400 domestic and international audiences on topics related to the Hispanic-Latino demographic and women’s vote. She appears on a wide range of major media outlets, including This Week (ABC), Face the Nation (CBS), The Today Show (NBC), The Early Show (CBS), The News Hour (PBS), Fox News Channel, MSNBC, Univision, and Telemundo. Her writings have been published in national publications, including The Wall Street JournalThe New York Times, and The Washington Post.

Leslie earned a BA from The George Washington University and MBA from Johns Hopkins University. She serves on the Boards of Providence Health Foundation and Nativity School, a high-performing inner-city school in Los Angeles.